Priority
Leaving no one behind
Helping utilities proactively identify, understand and support customers in vulnerable circumstances.
Built on
Priority
Leaving no one behind
Helping utilities proactively identify, understand and support customers in vulnerable circumstances.
Built on
Priority
Leaving no one behind
Helping utilities proactively identify, understand and support customers in vulnerable circumstances.
Built on
△Priority
Turning siloed client data into critical support
Maintaining an accurate Priority Services Register is increasingly complex. Vulnerability is dynamic: customers move in and out of need due to illness, financial shock or life events, therefore PSR data is fragmented, quickly outdated and costly to maintain manually. Many eligible customers remain unseen, records fall out of date and teams struggle to scale or evidence proactive action.
△Priority leverages data from multiple sources together with AI modelling to continuously detect emerging vulnerability, keep PSR records current, reduce manual effort and enable proactive, regulator‑ready support at scale.
△Priority
Turning siloed client data into critical support
Maintaining an accurate Priority Services Register is increasingly complex. Vulnerability is dynamic: customers move in and out of need due to illness, financial shock or life events, therefore PSR data is fragmented, quickly outdated and costly to maintain manually. Many eligible customers remain unseen, records fall out of date and teams struggle to scale or evidence proactive action.
△Priority leverages data from multiple sources together with AI modelling to continuously detect emerging vulnerability, keep PSR records current, reduce manual effort and enable proactive, regulator‑ready support at scale.
△Priority
Turning siloed client data into critical support
Maintaining an accurate Priority Services Register is increasingly complex. Vulnerability is dynamic: customers move in and out of need due to illness, financial shock or life events, therefore PSR data is fragmented, quickly outdated and costly to maintain manually. Many eligible customers remain unseen, records fall out of date and teams struggle to scale or evidence proactive action.
△Priority leverages data from multiple sources together with AI modelling to continuously detect emerging vulnerability, keep PSR records current, reduce manual effort and enable proactive, regulator‑ready support at scale.
Enriched Data
Use data from multiple sources to create a more complete, up-to-date view of customer vulnerability.
Precision
Pinpoint vulnerable customers with greater accuracy, enabling support to the right people at the right time.
Engagement
Get recommendations on best communication channels and strategies and use A/B testing and continuous learning to improve outreach effectiveness.
Compliance
Ensure compliance with regulatory requirements for customer protection and vulnerability support (such as RIIO-ED2, Ofgem and Ofwat mandates).
Enriched Data
Use data from multiple sources to create a more complete, up-to-date view of customer vulnerability.
Precision
Pinpoint vulnerable customers with greater accuracy, enabling support to the right people at the right time.
Engagement
Get recommendations on best communication channels and strategies and use A/B testing and continuous learning to improve outreach effectiveness.
Compliance
Ensure compliance with regulatory requirements for customer protection and vulnerability support (such as RIIO-ED2, Ofgem and Ofwat mandates).
Enriched Data
Use data from multiple sources to create a more complete, up-to-date view of customer vulnerability.
Precision
Pinpoint vulnerable customers with greater accuracy, enabling support to the right people at the right time.
Engagement
Get recommendations on best communication channels and strategies and use A/B testing and continuous learning to improve outreach effectiveness.
Compliance
Ensure compliance with regulatory requirements for customer protection and vulnerability support (such as RIIO-ED2, Ofgem and Ofwat mandates).
UK Power Networks
Identifying Customer Vulnerability at Scale
UK Power Networks proactively identifies, understands and supports vulnerable customers as part of its RIIO‑ED2 commitments. By bringing together advanced data science and machine learning, △Priority unlocked a new level of visibility into vulnerability, enabling UK Power Networks’ Spotlight project to enhance targeted, proactive engagement, ensuring no customer is left behind.
UK Power Networks
Identifying Customer Vulnerability at Scale
UK Power Networks proactively identifies, understands and supports vulnerable customers as part of its RIIO‑ED2 commitments. By bringing together advanced data science and machine learning, △Priority unlocked a new level of visibility into vulnerability, enabling UK Power Networks’ Spotlight project to enhance targeted, proactive engagement, ensuring no customer is left behind.
UK Power Networks
Identifying Customer Vulnerability at Scale
UK Power Networks proactively identifies, understands and supports vulnerable customers as part of its RIIO‑ED2 commitments. By bringing together advanced data science and machine learning, △Priority unlocked a new level of visibility into vulnerability, enabling UK Power Networks’ Spotlight project to enhance targeted, proactive engagement, ensuring no customer is left behind.
Identified more than
1M
vulnerable customers
Achieved a
50x
increase in email campaign effectiveness
Over
30
data sources combined
Why CKDelta
Leverage AI that speaks Utilities
△Priority was supported through Ofgem innovation funding and delivered in line with regulatory priorities, building scalable, regulator‑approved support for vulnerable customers.
Utilities Expertise
Get a solution built with Utilities-specific workflows, integrations and data sources in mind, with proven impact.
Holistic Data Integration
Combine all available data sources, enriching your customer data for accurate vulnerability identification.
Advanced Data Science
Leverage our proprietary machine learning algorithms to segment vulnerability at postcode level.
Secure Delivery
Deploy securely within your environment and easily integrate with existing systems and governance models.
Why CKDelta
Leverage AI that speaks Utilities
△Priority was supported through Ofgem innovation funding and delivered in line with regulatory priorities, building scalable, regulator‑approved support for vulnerable customers.
Utilities Expertise
Get a solution built with Utilities-specific workflows, integrations and data sources in mind, with proven impact.
Holistic Data Integration
Combine all available data sources, enriching your customer data for accurate vulnerability identification.
Advanced Data Science
Leverage our proprietary machine learning algorithms to segment vulnerability at postcode level.
Secure Delivery
Deploy securely within your environment and easily integrate with existing systems and governance models.
Why CKDelta
Leverage AI that speaks Utilities
△Priority was supported through Ofgem innovation funding and delivered in line with regulatory priorities, building scalable, regulator‑approved support for vulnerable customers.
Utilities Expertise
Get a solution built with Utilities-specific workflows, integrations and data sources in mind, with proven impact.
Holistic Data Integration
Combine all available data sources, enriching your customer data for accurate vulnerability identification.
Advanced Data Science
Leverage our proprietary machine learning algorithms to segment vulnerability at postcode level.
Secure Delivery
Deploy securely within your environment and easily integrate with existing systems and governance models.
FAQs
Frequently asked questions
What is △Priority?
△Priority is an AI-powered customer vulnerability solution that helps utilities proactively identify, understand and support customers in vulnerable circumstances — in a repeatable, automated way at scale. It combines advanced data science, automation and practical workflows to turn fragmented data into actionable insight for customer teams.
What problem does △Priority solve?
Many utilities have limited visibility of customers at risk of vulnerability, fuel poverty or exclusion from the energy transition because data is fragmented across systems and outreach is often manual. △Priority addresses this by creating a joined-up customer view and enabling more precise identification and targeted engagement.
How does △Priority identify customers in vulnerable circumstances?
△Priority uses CKDelta's proprietary machine learning models to segment and prioritise customers, using information from multiple data sources, including CRM, smart meters, public health, geospatial, financial and government data.
Does △Priority help improve customer engagement (not just identification)?
Yes. △Priority includes a Customer Engagement Engine to test, personalise and optimise outreach strategies, including channel recommendations and A/B testing, so teams can choose the most effective approach for different customer groups.
How is △Priority deployed and how do you handle data privacy?
△Priority can be delivered securely within the client’s own data environment, supporting data privacy while integrating with existing tools.
How does △Priority support regulatory requirements?
△Priority is positioned to help utilities meet obligations for vulnerability support and demonstrate outcomes aligned with regulatory expectations (including RIIO-ED2 and Ofgem/Ofwat mandates).
Are the insights GDPR compliant?
Yes. Privacy and data protection are core principles of our products. All data is processed through a strict privacy-by-design framework:
No personal or identifiable information is ever exposed
Data is fully anonymised and aggregated
Outputs are provided only at group or area level Our solutions are designed to be fully compliant with GDPR and local data-protection regulations in all the countries where we operate.
FAQs
Frequently asked questions
What is △Priority?
△Priority is an AI-powered customer vulnerability solution that helps utilities proactively identify, understand and support customers in vulnerable circumstances — in a repeatable, automated way at scale. It combines advanced data science, automation and practical workflows to turn fragmented data into actionable insight for customer teams.
What problem does △Priority solve?
Many utilities have limited visibility of customers at risk of vulnerability, fuel poverty or exclusion from the energy transition because data is fragmented across systems and outreach is often manual. △Priority addresses this by creating a joined-up customer view and enabling more precise identification and targeted engagement.
How does △Priority identify customers in vulnerable circumstances?
△Priority uses CKDelta's proprietary machine learning models to segment and prioritise customers, using information from multiple data sources, including CRM, smart meters, public health, geospatial, financial and government data.
Does △Priority help improve customer engagement (not just identification)?
Yes. △Priority includes a Customer Engagement Engine to test, personalise and optimise outreach strategies, including channel recommendations and A/B testing, so teams can choose the most effective approach for different customer groups.
How is △Priority deployed and how do you handle data privacy?
△Priority can be delivered securely within the client’s own data environment, supporting data privacy while integrating with existing tools.
How does △Priority support regulatory requirements?
△Priority is positioned to help utilities meet obligations for vulnerability support and demonstrate outcomes aligned with regulatory expectations (including RIIO-ED2 and Ofgem/Ofwat mandates).
Are the insights GDPR compliant?
Yes. Privacy and data protection are core principles of our products. All data is processed through a strict privacy-by-design framework:
No personal or identifiable information is ever exposed
Data is fully anonymised and aggregated
Outputs are provided only at group or area level Our solutions are designed to be fully compliant with GDPR and local data-protection regulations in all the countries where we operate.
FAQs
Frequently asked questions
What is △Priority?
△Priority is an AI-powered customer vulnerability solution that helps utilities proactively identify, understand and support customers in vulnerable circumstances — in a repeatable, automated way at scale. It combines advanced data science, automation and practical workflows to turn fragmented data into actionable insight for customer teams.
What problem does △Priority solve?
Many utilities have limited visibility of customers at risk of vulnerability, fuel poverty or exclusion from the energy transition because data is fragmented across systems and outreach is often manual. △Priority addresses this by creating a joined-up customer view and enabling more precise identification and targeted engagement.
How does △Priority identify customers in vulnerable circumstances?
△Priority uses CKDelta's proprietary machine learning models to segment and prioritise customers, using information from multiple data sources, including CRM, smart meters, public health, geospatial, financial and government data.
Does △Priority help improve customer engagement (not just identification)?
Yes. △Priority includes a Customer Engagement Engine to test, personalise and optimise outreach strategies, including channel recommendations and A/B testing, so teams can choose the most effective approach for different customer groups.
How is △Priority deployed and how do you handle data privacy?
△Priority can be delivered securely within the client’s own data environment, supporting data privacy while integrating with existing tools.
How does △Priority support regulatory requirements?
△Priority is positioned to help utilities meet obligations for vulnerability support and demonstrate outcomes aligned with regulatory expectations (including RIIO-ED2 and Ofgem/Ofwat mandates).
Are the insights GDPR compliant?
Yes. Privacy and data protection are core principles of our products. All data is processed through a strict privacy-by-design framework:
No personal or identifiable information is ever exposed
Data is fully anonymised and aggregated
Outputs are provided only at group or area level Our solutions are designed to be fully compliant with GDPR and local data-protection regulations in all the countries where we operate.
